Corporate Strategy
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Yazhi Announces 10-Year Global Strategic Plan to Redefine the Fragrance Industry Standards Date: March 2026 Summary: Following 28 years of exponential growth, Yiwu Yazhi Cosmetics Co., Ltd. kicks off its ambitious “Chasing Fragrance” decade-long global strategy.
As the leader in China’s perfume export volume, Yiwu Yazhi Cosmetics Co., Ltd. is proud to announce the commencement of our 2023-2032 Global Strategic Plan. This roadmap focuses on deep-tier “Research, Production, and Sales” integration to empower our partners in over 96 countries.
“We are not just manufacturing liquid; we are building a global fragrance ecosystem,” stated our CEO during the recent strategy summit. Key pillars of this initiative include the expansion of our Modern Super Fragrance Base in East China and the digital transformation of our supply chain through advanced SAP upgrades. By 2032, Yazhi aims to set new benchmarks in sustainable manufacturing and olfactory innovation, ensuring our brand customers maximize their commercial value in an ever-evolving market.
